American Water: One Brand, Same Local Commitment
Customers will always receive safe, clean, reliable and affordable water and wastewater service from the local teams they know and trust.
American Water has one brand to create efficiencies and have a consistent identity while always maintaining strong local connections. A unified brand speaks to the strength of a national organization with the trusted local relationships customers know.
What customers see
Beginning in September 2026, the American Water brand will gradually appear on:
- Customer communications, websites and social media
- Signs, vehicles and water tanks
- Employee uniforms and materials
Additional assets will be updated thoughtfully through the normal course of business.
What will never change
This is a brand update, not a change to the service customers rely on.
- State operating company legal names
- Local leadership, employees and operations
- Water and wastewater service
- Billing, customer support and service access
- Commitment to local communities
For more than a century, American Water has provided safe, clean, reliable and affordable water and wastewater service. The company will continue investing in infrastructure, supporting local organizations and partnering with regulators, elected officials and community leaders.
American Water’s commitment to preserving and enhancing water for the communities it serves, today and for generations to come, will never change.